You're running a business and somehow also supposed to have a content strategy. I help solopreneurs cut the noise, show up consistently, and stop fighting with their websites. No guru stuff. Just what works.
Side Quest Solutions 03/16/2026 Building Trust ↓ Good morning friends!If you're staring at a blank screen today... I've got a post you can whip up and publish today! It's called the "I See This All The Time" post. The idea is simple: you name a pattern you keep noticing with clients, in your industry, or just in the world you work in every day. That's it. No big framework. No five-step system. Just an honest observation from someone who's been paying attention. What it is This post leads with...
You made it through another week. I know it probably didn't go exactly how you planned. (It sure didn't for me) Something took longer than it should have. Something got pushed to next week. The to-do list looks almost identical to how it looked Monday morning. That's not failure. That's just what running a business actually looks like. Here's what I want you to hold onto before you close the laptop today: you showed up. You did the work. You moved something forward, even if it was just one...
Side Quest Solutions 03/16/2026 Writing A Story ↓ Good evening gang!Monday is usually when the pressure starts. You open the app, you look at the blank caption field, and you think: What am I even supposed to say today? I'm going to help by giving you a specific kind of post to create this week, and I'll even give you some examples!This week's post type is straight forward. It's called the "Story + Point," and it easy because it starts with something you already have: a Story.I don't care how...
The News You Need Without the Noise Hey, Three things from this week worth knowing. I'll keep it quick. You've got a lot going on! Social is where people find products now. New data for 2026 shows that social platforms like TikTok and Instagram now drive over 60% of product discovery. Google's share has dropped to around 34.5%. Read article If you've been putting off consistent social posting because "my website should be doing the work," here's your data point. Google still matters. But if...
Side Quest Solutions 03/16/2026 Writing "The One" ↓ Good evening gang!You've been thinking about this piece. You know what you want to write about. You've known for a while. You even know what you'd say if someone asked you about it in person. But actually sitting down to make THE thing. The one that's supposed to anchor everything else. That's a different animal. John Mulaney Snl GIF by Saturday Night Live It starts to feel important. Which makes it feel big. Which makes it easy to find...
I gave some advice on Monday and it made some people nervous. I told people to pick one platform they could commit to, and ignore advice to publish everywhere and spread themselves out too thin.It's scary to ignore advice from voices you trust. But, sometimes its necassary. There's this pressure to show up on every platform at once. Post daily. Be on video. Have a newsletter. Run a podcast. Build a community. And most people respond to that pressure by doing a little bit of everything badly,...
The News You Need Without the Noise Hey, You're too busy listening to middle schoolers make 67 jokes to scour the internet for social media marketing and SEO news. That's my job. Here's what's worth your attention this week. Instagram now lets everyone schedule posts for free Instagram quietly removed the requirement to have a Professional account to use native post scheduling. That means you can now plan and queue your content directly inside the standard app, no third-party tool required....