Side Quest Solutions

Side Quest Solutions 03/16/2026 Writing "The One" ↓ Good evening gang!You've been thinking about this piece. You know what you want to write about. You've known for a while. You even know what you'd say if someone asked you about it in person. But actually sitting down to make THE thing. The one that's supposed to anchor everything else. That's a different animal. John Mulaney Snl GIF by Saturday Night Live It starts to feel important. Which makes it feel big. Which makes it easy to find...

I gave some advice on Monday and it made some people nervous. I told people to pick one platform they could commit to, and ignore advice to publish everywhere and spread themselves out too thin.It's scary to ignore advice from voices you trust. But, sometimes its necassary. There's this pressure to show up on every platform at once. Post daily. Be on video. Have a newsletter. Run a podcast. Build a community. And most people respond to that pressure by doing a little bit of everything badly,...

The News You Need Without the Noise Hey, You're too busy listening to middle schoolers make 67 jokes to scour the internet for social media marketing and SEO news. That's my job. Here's what's worth your attention this week. Instagram now lets everyone schedule posts for free Instagram quietly removed the requirement to have a Professional account to use native post scheduling. That means you can now plan and queue your content directly inside the standard app, no third-party tool required....

Side Quest Solutions 03/16/2026 Finding "The One" ↓ Good evening gang!Most small business owners don't have a content problem.They have a too many options problem. Which One Choices GIF You've probably felt it. Someone tells you you need to be on Instagram. Then someone else says short-form video is the only thing that works anymore. Then you read an article that says email is the highest-ROI channel and social is just renting an audience you don't own. (I might even be guilty of saying all...

Hey! The world is a lot right now. You know it. I know it. We're all carrying a little more weight than usual this week. But here's the thing I keep coming back to: most of us chose work that actually helps people. We solve problems. We make things look better. We make things feel easier. We show up for people when they're stuck. That's not nothing. That's a lot, actually. So if you're having trouble finding the motivation to sit down and do the thing today, try this instead: forget about the...

The News You Need Without the Noise Hey, You're busy enough without having to wade through 47 marketing blogs to figure out what actually matters this week. That's my job. Here's what's worth your attention.Here are three things worth knowing right now, and what they mean for you. Engagement dropped on Instagram and LinkedIn in 2025 Buffer's State of Social Media Engagement 2026 report landed with some numbers that explain why certain platforms have felt harder lately. Instagram, LinkedIn,...

Side Quest Solutions 03/9/2026 You're Making ContentLet's Find Out What's Missing ↓ Good evening gang!I want to ask you something that sounds simple but usually stops people cold. Where does your audience actually need you? Not where are you posting. Not which platform has better reach this month. Where, in the process of deciding whether to trust you and hire you, does your audience most need a piece of content from you? A lot of small business owners are creating content without ever asking...

Hey, This was the week of the donuts. You identified your pillars on Monday. You showed up, figured out what your content is actually about, and committed to posting something for each one. That's not a small thing. A lot of people spend months "getting ready" to do exactly what you did this week. Here's what I want you to hold onto going into the weekend: consistency isn't a personality trait you either have or don't have. It's a decision you make once, then again, then again. You made it...