Content Mastery Week 4: Creating Varied Content

It’s time for part four of our lesson on creating a content strategy! So far, we’ve:

• Created Audience Personas

• Crafted Goals and Objectives

And last time, we:

• Created a Content Calendar
  

These steps helped us understand who we are creating content for, what we’re trying to do with it, and when we plan to publish it. The next step is to put pen to paper and create the content.

This week, we’ll discuss some important considerations for creating varied content to help you reach and engage your audience!

Please share it with me by joining our community and making a post!

This week, your Main Quest is to start creating varied content for your website and social media accounts!

Whether running a bustling café, managing a side hustle, or launching a startup from your garage, content creation is as essential as your morning coffee. Content creation is like attending a vibrant market or a dynamic party—it's all about connecting with your audience in a manner that resonates with them.

Use Your Calendar as a Guide

If you have created a content calendar already, you should know what kind of content you want to publish on a given day or during a week. Don’t overthink things too much, especially in the beginning when you don’t have a lot of data.

Create the content you need to follow your schedule and take the information below into account.

Engage with Empathy

Before you even start typing, imagine walking in your audience’s shoes.

• Are they professionals looking for quick, concise solutions?

• Are they hobbyists who prefer a relaxed, conversational tone?

• Are they fans that want to be excited?

Adapting your message to match their vibe is crucial, whether you want to convey professional polish, casual comfort, or something in between. Choosing the right tone can make all the difference in drawing people in.

Provide Value: Solve, Not Sell

Content should be more than words—it should serve as a helpful neighbor or a knowledgeable merchant or mentor.

Consider what problems you can solve or questions you can answer for your audience. Providing solutions through your content builds trust and establishes you as the go-to authority in your niche. This is your chance to show you're not just selling something but offering valuable insights that fit seamlessly into their lives, enhancing their experience and satisfaction.

Diversify Your Mediums

Just as a market has various stalls, your online presence should have diverse content.

• Blogs or longer social media posts on sites like Facebook and LinkedIn allow you to delve deeper into topics and establish yourself as a trusted authority.

• Short social media posts can showcase quick tips, spark discussions or share timely news.

By varying your content types, you keep your audience engaged and cater to different preferences, whether visual learners on Instagram or professional networkers on LinkedIn.

Take this blueprint and start building your content empire, one post or blog at a time. Here’s to your success in the bustling market of ideas! 🚀

Once you’ve completed your Main Quest share it with our community! Post your results in the Side Quest Solutions Facebook Group with the hashtag #MainQuestComplete!

All of my newsletter graphics are created in Canva. It’s a fantastic tool.

Are you seeking a supportive space to share experiences, gain insights, and tackle challenges together?

Look no further! Our Side Quest Solutions Community on Facebook is your go-to hub.

It's more than just a group; it's a vibrant community where you can share struggles, exchange expertise, and seek answers to your burning questions.

Connect with like-minded entrepreneurs, engage in meaningful conversations, and grow together. Don't miss out on this opportunity to be part of a community that's as passionate about business success as you are. Join us now! 💼🚀🤝 

Explore Canva, a user-friendly design tool that simplifies creating digital content for marketers and small business owners.

Templates and Interface

Canva offers a wide range of customizable templates for everything from social media to presentations, coupled with an easy drag-and-drop interface that makes professional design accessible to all skill levels.

Canva equips you to efficiently produce diverse and engaging content, ensuring your digital presence is professional and consistent.